Post by account_disabled on Feb 20, 2024 0:05:11 GMT -5
In some countries there are standards, for example in Poland and Great Britain. They have a certain mark, undergo audits. If there are standards, then advertisers are concerned about Brand Safety (protection of the advertiser's brand and its advertising creatives from mentions in negative informational content — ed.) . In general, a lot depends on whether the company has a Big Four audit (the world's four largest networks of companies that provide audit and consulting services: Deloitte, PricewaterhouseCoopers, Ernst & Young and KPMG — ed.) . Criteria are immediately imposed, for example, regarding the transparency of documents for 5 or 6 legal entities.
What features of the mentality of Europeans should be taken into account for the successful signing of a client with the EU? Cooperation with European budgets means readiness for transparent business formation. Ukrainian business is not yet ready for this, in France Phone Number my opinion. We all want European customers, but we are not ready for full transparency, which is very important. Any concealment of numbers causes reputational risks, they will not work with you. Moreover, in Great Britain, for example, even letters will not be answered. Transparency is crucial for the European mentality and cooperation with them. The second is the "whiteness" of the company, payment of taxes, official registration of all employees.
The priority is to be a white transparent company, to enter the legal field already. What is the relationship now with Ukrainian marketing in the world community? Does the "we are for Ukraine" communication still work and did it really provide opportunities for cooperation for some time, or not? My personal opinion is that the world is a little tired of us. Many countries are entering an economic crisis, which is partly caused by the war in Ukraine. This is similar to the concept of "Victim Blaming" (the phenomenon when the victim of a crime, accident or any kind of violence is assigned full or partial responsibility - ed.) . I am sure that there is fatigue from Ukrainian content. There is also the strategic task of growing up. If a Ukrainian business wants to enter the European market, it needs to make its way on its own, and not hope for some "handicap".
What features of the mentality of Europeans should be taken into account for the successful signing of a client with the EU? Cooperation with European budgets means readiness for transparent business formation. Ukrainian business is not yet ready for this, in France Phone Number my opinion. We all want European customers, but we are not ready for full transparency, which is very important. Any concealment of numbers causes reputational risks, they will not work with you. Moreover, in Great Britain, for example, even letters will not be answered. Transparency is crucial for the European mentality and cooperation with them. The second is the "whiteness" of the company, payment of taxes, official registration of all employees.
The priority is to be a white transparent company, to enter the legal field already. What is the relationship now with Ukrainian marketing in the world community? Does the "we are for Ukraine" communication still work and did it really provide opportunities for cooperation for some time, or not? My personal opinion is that the world is a little tired of us. Many countries are entering an economic crisis, which is partly caused by the war in Ukraine. This is similar to the concept of "Victim Blaming" (the phenomenon when the victim of a crime, accident or any kind of violence is assigned full or partial responsibility - ed.) . I am sure that there is fatigue from Ukrainian content. There is also the strategic task of growing up. If a Ukrainian business wants to enter the European market, it needs to make its way on its own, and not hope for some "handicap".