Post by account_disabled on Jan 8, 2024 4:14:37 GMT -5
Freepik Company , a technology company specialized in the production and distribution of free graphic resources, has appointed Carmen Guerrero as its Chief Marketing Officer (CMO), thus reinforcing and completing the company's management team. Guerrero has more than 20 years of experience in management positions leading the digital marketing areas of companies such as Lowi (Vodafone), Reclamador.es or Tiendanimal, among others, where she has achieved excellent results at the national and international level.
The new CMO joins Freepik Company with the objective of helping to increase the number of subscribers in new markets such as Korea, Japan or the United States and to consolidate the company's products - Freepik, Flaticon and Slidesgo - in the countries Email Data where that already has an important presence such as Brazil, India or Indonesia. To achieve these objectives, Carmen Guerrero will have the help of a team of 23 marketing and communication professionals, the support of several external agencies and will work closely with the Revenue and Product areas. For Carmen Guerrero, joining Freepik Company as CMO is “an exciting challenge that I am excited to join. I will be surrounded by a very qualified team to whom I trust I can contribute my knowledge to help them go far.
Freepik Company is in a moment of great international expansion and leading its Marketing area is an important step in my career.” For his part, Alejandro Sánchez, co-founder of Freepik Company and current CEO, adds that “we are especially excited about Carmen's arrival to the Freepik Company team. “Her impressive professional career and her deep knowledge of digital marketing will be key to ensuring that our products reach more users.” Originally from Madrid, Guerrero has a degree in Business Administration and Management from the Autonomous University of Madrid and a Master's degree in Marketing and Communication from the IEDE Business School. Currently, she is also a Digital Marketing teacher at ESESA.
The new CMO joins Freepik Company with the objective of helping to increase the number of subscribers in new markets such as Korea, Japan or the United States and to consolidate the company's products - Freepik, Flaticon and Slidesgo - in the countries Email Data where that already has an important presence such as Brazil, India or Indonesia. To achieve these objectives, Carmen Guerrero will have the help of a team of 23 marketing and communication professionals, the support of several external agencies and will work closely with the Revenue and Product areas. For Carmen Guerrero, joining Freepik Company as CMO is “an exciting challenge that I am excited to join. I will be surrounded by a very qualified team to whom I trust I can contribute my knowledge to help them go far.
Freepik Company is in a moment of great international expansion and leading its Marketing area is an important step in my career.” For his part, Alejandro Sánchez, co-founder of Freepik Company and current CEO, adds that “we are especially excited about Carmen's arrival to the Freepik Company team. “Her impressive professional career and her deep knowledge of digital marketing will be key to ensuring that our products reach more users.” Originally from Madrid, Guerrero has a degree in Business Administration and Management from the Autonomous University of Madrid and a Master's degree in Marketing and Communication from the IEDE Business School. Currently, she is also a Digital Marketing teacher at ESESA.